Host Handbook

Top 3 Tips for Sharing Your Experiences

Elementary school taught us that sharing is a good practice, but it’s also sage advice for social media. Our platform is all about letting our hosts share their unique expertise with others, but a key element for having your SideTour take off is self-promotion. Even if you’re not a social media guru, there are some basic tips you can follow that will go a long way in spreading the word.

Take Philly host and taxidermist Beth Beverly as an example. Beth hosts a SideTour to discover the bygone art of taxidermy at her workshop. We launched her experience on our site, and soon after, Beth followed some easy guidelines for promoting across her own channels, and it led to some awesome results.

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1. Keep People in the Know

Your social networks are great assets for quickly connecting with others and letting people know about all the cool things you’re doing. Beth sent out an email to her mailing list and several tweets to her followers (complete with the #taxidermy hashtag to reach any rogue twitter searchers) before her experience took place. Almost immediately, her experience received a ton of bookings:

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2. Follow Up

It sounds simple, but so many people forget to follow up after their experience. This is an opportunity to thank guests for attending and build momentum by continuously engaging with your audience. Our platform encourages guests to leave feedback on your SideTour page once they’ve attended, and all hosts can send messages to guests asking them to do so as well. After receiving endorsements, Beth shared the outstanding feedback she’d received on her Facebook page. Not only does it add credibility to potential bookers who view your page, it’s also a great way to keep the connection going with people who have attended your experience and it allows them to become ambassadors for your SideTour.

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3. Use Compelling Content

Take photos of your events. Sharing photos and videos immediately brings the audience into your experience and lets them see it in action. It’s one thing to write about all the cool things a guest may participate in, but it’s another thing to show them. People love getting tagged across social media channels and sharing what they’re doing, so be sure to let guests know that photos will be posted, or ask them to send you any photos that they themselves have taken. Beth utilized her Instagram to share snapshots (and ask guests for their photos):

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And she wrote up a blog post with tons of pictures that recaps the event:

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The people who follow you are interested in your expertise, and want to see what you’re up to you. Time and again we see a significant increase in bookings for our hosts who follow these basic self-promotion practices. You’ll expand your reach, your fans will discover something new and everyone gets to partake in a one-of-a-kind experience.

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